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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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WFA Outlook report: Media inflation set to rise in 2025 and 2026
9 out of 10 top global markets expected to see prices rise more than in 2024.
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Audience measurementBrand safetyMedia governanceBrand safety
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurement
Media price inflation falls marginally in WFA’s Outlook poll of predictions
TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
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Audience measurementBrand safetyMedia governanceBrand safety
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We’re ready for a return to Reach and Frequency
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
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Media governance
L’Oréal Chief Media Officer to take on Media Forum co-chair role
Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
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Media governance
Media budgets are on the rise, finds WFA and Ebiquity annual research
Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…